Jacob & Co. — The Art of Wearing the Impossible

Jacob & Co. Watches: Why the World's Most Audacious Watchmaker Deserves a Spot in Your Collection

Discover why Jacob & Co. watches are redefining haute horlogerie. From the Astronomia to the Twin Turbo Furious, explore the most daring timepieces in modern watchmaking.

There is a particular kind of watch collector who has seen it all. They have owned the steel sports watches, the vintage dress pieces, the independent curiosities. And then they encounter a Jacob & Co. for the first time — and everything they thought they knew about watches gets quietly, spectacularly upended.

Founded in 1986 by Jacob Arabo, the brand began its journey as a jeweller creating painstakingly crafted design feats fueled by precious gemstones and indelible aesthetics - . It was Arabo's first creation, the Five Time Zone, that put the brand on the map - . But it was the launch of the Astronomia in 2014 that transformed Jacob & Co. from a jeweller's side project into one of the most talked-about names in haute horlogerie.

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The Astronomia: A Watch That Defies Gravity and Convention

When Jacob & Co. released the first Astronomia Tourbillon at Baselworld in 2014, it was the realization of Jacob Arabo's desire to produce a truly remarkable, decidedly viewable 3D timepiece. The original design comprised a four-spoke animation that mimicked planetary movement, with a free-rotating hour/minute dial opposite a gravity-defying tourbillon and a representation of the Earth opposite a diamond avatar for the Moon.

Over the past decade, the Astronomia has evolved through no fewer than eleven variations, each pushing the boundaries of what a wristwatch can be. The Astronomia Metaverso collection takes this inspiration to the planetary level with eight pieces, each a tribute to one of the planets in our solar system. For those seeking a more traditional regulator complication executed in an entirely non-traditional way, the Jacob & Co. Astronomia Regulator offers a multi-spoked design that separates hours, minutes, and seconds into a highly impactful display — with a tourbillon, naturally.

Beyond the Astronomia: The Twin Turbo Furious and Epic X

For collectors who prefer their mechanical prowess in a slightly more wearable package, the Twin Turbo Furious is the answer. Launched in 2018, it packs two triple-axis tourbillons, a decimal minute repeater, and a monopusher chronograph with reference time differential into a single wristwatch. Each tourbillon is driven by its own gear train and mainspring barrel, mechanically coupled by a friction clutch so that one regulating organ can influence the rate of the other. It is, without exaggeration, one of the most electrifying grand complications in modern times.

Then there is the Jacob & Co. Epic X Chrono — the brand's answer to an everyday men's watch. No diamonds, no twin-triple-axis tourbillons, just an aggressively contemporary bi-compax chronograph with a rare countdown function activated by a 10 o'clock crown. In the pre-owned market, the Epic X Chrono 44mm is arguably the strongest value in the entire Jacob & Co. lineup, making it an excellent entry point for collectors curious about the brand.

Why Jacob & Co. Matters for Your Collection

Jacob & Co. occupies a unique space in watchmaking. The brand engages in a kind of horology where mechanics are reimagined to create maximum visual impact, generating significant entertainment value alongside genuine technical innovation. Whether you are drawn to the cosmic theatre of an Astronomia or the restrained aggression of an Epic X, owning a Jacob & Co. is not simply about telling time — it is about wearing a conversation piece that no other brand can replicate.

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